CRM Trend
in 2017
The
worldwide CRM market is expected to be worth $36.5 billion by the end of 2017,
predicts Gartner. Not only that CRM is growing faster than any other enterprise
software; but the way it is being used is also changing fast. As a marketer,
you can expect some new and exciting CRM trends in 2017. These include faster
adoption of mobile CRM
and cloud-based CRM systems. Being aware of the upcoming trends will help you
make the most of this essential sales and marketing tool this year. So, here’s
a look at some major CRM trends to watch in 2017.
Artificial
Intelligence making inroads into CRM
Too
much data is a common problem for most businesses using CRM today. The
overwhelming data makes decision-making more difficult for managers. They often
get confused between what to use and what not to use. Artificial Intelligence
(Al) based CRM could provide a solution to this problem in 2017. The new
technology, comprising of features such as machine learning and predictive
analytics, will enable marketers to more accurately predict market trends and
what type of products might rise to demand in the coming weeks or months. The
Al-based CRM tools will do the prediction on the basis of certain parameters, such
as buying history of customers, their shopping habits and demographic
information.
Faster
adoption of mobile CRM
The
last year has already seen more and more businesses using mobile CRM apps like
QuickDesk, which allow salespersons to manage their prospects on the go. The
trend is likely to continue in 2017. In fact, mobile CRM is expected to come to
the forefront in 2017. You can expect CRM tools with advanced features and
extensions this year. The new and advanced CRM apps are likely to allow for
faster data collection and more accurate analysis of the collected data. This
will help improve the efficiency of sales process in 2017.
Increase in demand for simplified solutions
Businesses
all over the world are now looking for simplified CRM software that can help
them reach out to more prospects in less time. This trend is here to stay
through 2017 and beyond, say experts. Simplified tools like Quick Desk are easy
to implement and does not require you to spend a lot of time and money to train
your team members on how to use it. In 2017, companies will increasingly look
for improved user experience in their CRM system. For instance, if your Singapore CRM Software allows you to
access real-time customer data on one single dashboard, it would help your
sales and marketing departments to make better-informed decisions. On the other
hand, your customers will be able to communicate with your company through a
single point of contact. This will help enhance your brand reputation and thus
maximize your sales.
Vertical
CRM to get more importance
2017
is likely to see growth of vertical CRM or industry-specific CRM solutions.
Until recently, CRM has been a software category itself, but no further
division of the category has been available. From 2017 onward, more and more
industry-specific CRM software will be developed, predict experts.
The possible leads, any contacts which may be a lead in future can be tracked easily with the help of CRM Software.
ReplyDeleteapopka polling locations