12 Rules of Client Service

It has been almost a year since a lengthy and heated dispute was exchanged between a few legal bloggers and myself. In large part, after a few days of e-mail exchanges, I chose to ignore all of the hatred spewed in my direction – and instead tried to focus on the positive aspects of my life and practice. After all of this time, and obviously as tempers have cooled, it is my choice to finally write my response.

The situation arose over 12 simple rules for a law firm. I do not know when this content was posted on my website, but I am posting it here because it is relevant for my response.

1. Represent only clients you like ;2. The client is the main event; 3. Make sure everyone in your firm knows the client is the main event ; 4. Deliver legal work that changes the way clients think about lawyers; 5. Over-communicate: bombard, copy and confirm ; 6. When you work, you are marketing; 7. Know the client; 8. Think like the client--help control costs; 9. Be there for clients--24/7 ;10. Be accurate, thorough and timely--but not perfect ;11. Treat each co-worker like he or she is your best client; 12. Have fun.


These 12 rules were given to me for approval, in paper form, by a legal staff member to gauge how I felt about them. I will say with full, and 100% complete honesty, I did not even think as to where they might have come from. It should be noted that they came from a civil attorney in San Diego, named Dan Hull. These are the 12 basic rules, and he has a vast amount of content that goes in much further detail into each one. I did not have all of the content from his description of each on my website, just the 12 simple rules.

The purpose of me writing this is not to defend putting these on my website.  It is pertinent to note, that I have many things on all of my websites.  I currently have 7 websites, and there is content stemming from many of them. I was later accused of posting this content, and was accused of trying to take credit for its origination. I swear on theeverything that I hold dear that Tthis was never done by me intentionally, or by anyone on my staff. You can clearly see other content from my website, where I have attributed other others. If I truly was this type of an individual, I would not have a multitude of other articles and posts written by others, given full attribution for each.  If I had known where this came from, I would have attributed it to Mr. Hull, and this would never have been an issue.

Scott Greenfeld

Scott Greenfeld, an attorney in New York, New York, claims he e-mailed me, asking me about the aforementioned material. I say with full honesty that I never received such an e-mail. Had I received it, I would not have reacted in the fashion that I did later.

I stumbled across his blog post about a month or two after he posted it. I first read it on my iPhone, and I immediately became very angry. His blog post made very pointed and critical assertions about my integrity as a person, and an attorney, He claimed he tried to contact me, and whether he did or not – what I can say is I never received an e-mail regarding it. Perhaps it went into my spam folder. What I do know is he never made an attempt to contact me personally by telephone, or any other means that would have been easily done to communicate further into whatever situation he felt he should engage himself in. It should be noted, obviously, that Mr. Greenfeld did this on behalf of Mr. Dan Hull.

I immediately wrote a response back from my iPhone. When I first wrote a response, I was very angry, frustrated, and I felt attacked by someone who had never even met me, nor had the courtesy to even attempt to contact by any of the social media avenues that are readily available these days. I felt attacked, and I responded.  

After the intial response on his blog subsequent to when I first found the blog post, I wrote a message to Mr. Dan Hull, in response to a kindly worded e-mail from him about the situation, and I did so, again, on my iphone – though this time I was the passenger in a car writing on my way to the Dallas County courthouse. I even apologized in advance, if memory serves me correct – for any grammatical mistakes. It seems that Mr. Hull then forwarded this message to Mr. Greenfield, and more banter between these “professional bloggers” ensued.

This all transpired over one year ago as I write this response, and I still do not regret acting out in calling out Mr. Greenfeld for being a coward.

Blogging

My initial responses garnered a myriad of responses from many individuals, most of whom are active bloggers, and pride themselves on being so. My main bone of contention was that it was very easy for Mr. Greenfeld to hide behind a computer and spout various accusations about an individual, while not doing it face to face.  The title of his post was “Carl David Ceder learns the 12 Rules of the Blawgosphere.”

I am the first one to admit that I am not an active blogger, in the traditional sense.  I have learned through this experience how serious some bloggers take their writing. I have never claimed to be an avid blogger. Much of my response was being critical of how serious they took their blogging.  It seemed to me, and this still appears to be the case, that they take more pride in writing on their blogs, than they do actually practicing law. Most of my blog content is simply things that I experience, or see, that inspires me in the practice of law. I have various quotations from famous attorneys, Abraham Lincoln, Theodore Roosevelt, etc. Everything that I have not originally written, I HAVE GIVEN PROPER ATTRIBUTION.

My objective in even having a blog on my website, for me individually, is more so to actively record my thoughts. I was highly critical of how critical all of the bloggers were of this situation, and just how high they placed the “ethics” of blogging. I was literally shocked by how serious some were. One individual, Mark Bennett of Houston, Texas, I found has bragged that he has written over 80,000 words in his blog. I personally feel “to each, their own” – however, for me, what I tried to convey is that what one should focus on, in our profession, is being successful in the courtroom. I still firmly believe this should be the case.

To be perfectly candid, as well, I found it extremely pathetic how serious many of these individuals were in how serious they took to blogging.  I couldn’t help myself from thinking: why would a criminal defense attorney want to spend so much time writing, everyday, blog articles? If this is the case, which it is for many individuals, why do they find they have to be so overly critical of others, almost on a constant basis?

Cynics and Hypocrits

Previous to this incident, it had always been my experience that criminal attorneys should help each other. My own analysis was that we are in a profession that can evoke the ire of many members of the public – and as such, we should always strive to support each other, and not find needless ways to denigrate each other over trivial details.

The dictionary defines a cynic as:
            a person who shows or expresses a bitter attitude; a person who has negative         opinions about other people and about the things people do.

I am of the opinion that Mr. Greenfeld, and many who were critical during this situation, are overly cynical people. I find this to be a sad. Again, I think criminal defense attorneys should be uplifting to one another, and not look for ways to find ways to try and ruin reputations. It is clear to me, after doing only a light amount of research on Mr. Greenfeld, that he prides himself on being a cynic, and seems to indicate this is one of the main purposes of his blog. He seems to relish that he possesses this character trait.

The dictionary defines a hypocrite as a     person who pretends to have virtues, moral or religious beliefs,             principles, etc., that he or she does not actually possess, especially a             person whose actions belie stated beliefs.

Mark Bennett

When all of this was transpiring, I received an e-mail from Mark Bennett from Houston, Texas. It seemed we had a mutual friend in common, and being an extremely active blogger, he felt the need to contact me personally. When he did so, in no uncertain terms, he gave me an ultimatem. Either I profusefuly apologize for my response to Mr. Scott Greenfeld, or he would write his own blog article about me critizing how I handled the situation. If I refused, he stated that he would write a blog article about me and use me “as an example.” With his ultimatem, he demanded that I call him by 4pm that day (he sent and I received the e-mail message at approximately 2pm that same day) or he would write the article blasting me and thus, subjecting me to further critique and ridicule.

I ended up calling Mr. Bennett – and we had a lengthy phone conversation. I told him I was aware of how he had been known to constantly critique other attorneys, some of whom I knew – and I questioned as to why he would give me such an ultimatem, and I made it very clear that I did not appreciate being treated with what was tantamount to a threat. We ended the converstation as amicably as I was able to at the time – but I was steadfast in my refusal to apologize to Mr. Greenfeld. He ended up writing a blog post titled “Fake Carl Ceder” (and perhaps some others) – where he put some of my writing in Dr. Nerve’s Markov Page. It is stated on this page that “it allows the writer to type in prose or poetry, and submit it to a Markov Chain engine. This engine munches through the writer's text, performs a statistical analysis, and spits out statistically similar text.” Presumably, I would assume, Mr. Bennett did this to critique my writing. I took the liberty of also putting some of Mr. Bennett’s own recent blog articles in the same Dr. Nerve’s Markov Page – and you will find the result on my similarly title blog post: Fake Houston Attorney Mark Bennett.

After about six months from he first contacted me with his ultimatem, I asked him, in a very polite e-mail message, if he would please change just the title tags (not take down, or even change, the actual content) in his post referencing me. His response to me was very condescending and insulting. I have posted an excerpt of a snapshot of his response at the end of this article. In my message to him, I tried to be humble, polite, and courteous. In his response, he steadfastly refused. What perhaps I found the most indicative of his nature, and his perceived benevolence, he called me a “fucking dolt” for even making such a request. Again, I was offended, but chose not to respond in the manner I did when I first read Mr. Greenfeld’s blog post about me.

What I found perhaps the most perplexing – is that Mr. Bennett literally tried to act as though he was trying to help me. He gave the appearance of an older, wiser attorney who was trying to help someone in how to respond when I was attacked. When researching Mr. Bennett, I curiously found that he was listed on the website: http://www.neighborhoodchristianlawyer.com/Profiles/Bennett-Bennet/Staff/Mark-Bennett.aspx

I also noticed that he majored in Religious Studies at Rice University in Houston, Texas. While I do not know what his particular religious beliefs happen to be, nor do I really think them to be relevant, but I do find it a bit ironic that he would use such extreme profanity in response to a simple humble request. I couldn’t help but think he could have simply replied that he would not change the title tag.

Given everything I know of Mr. Bennett, it seems to me that despite what he probably thinks of himself, he seems to define the word hypocrit. As defined above, a hypocrite is as a             person who pretends to have virtues, moral or religious beliefs,             principles, etc., that he or she does not actually possess, especially a             person whose actions belie stated beliefs.

As I researched Mr. Bennett’s background, it appeared to me that he had a habit of writing insulting things about attorneys, many of whom he did not know.  You can find such links here:

The dictionary defines a cynic as:
            a person who shows or expresses a bitter attitude; a person who has negative         opinions about other people and about the things people do. I could not find a single blog post, article, or anything written whatsoever where Mr. Bennett asserted praise for someone, or something – only cynicism.

Black Hat SEO

Black Hat SEO, by definition I found on the internet (found http://www.wordstream.com/black-hat-seo), is as follows:

Black hat SEO is a practice that increases a page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Some Black Hat SEO Techniques include, but is not exclusive of: Link Manipulation - Buying links, link schemes, link networks, etc.

Not even a two weeks after all of the initial blog posts, the responses, the messages, etc. – I received an e-mail message, from a company named “Slap Up Media” – wondering if I would allow for an article on my website to be published, while authorizing a link back to simplejustice.us. It even offered to compensate me if I would agree to authorize a link to Mr. Greenfield’s blog.

So, it would appear that Mr. Greenfield adamantly felt the need to accuse me of doing something he felt was unethical (even though I did not have knowledge of anything being done, nor was I trying to claim attribution for the 12 rules) – but I received an e-mail from him, clearly indicating that he was trying to manipulate Google’s guidelines to enhance his own blog.  The message even asked to compensate me for such a link.

I will let you draw your own conclusions as to what this means regarding the integrity of Mr. Greenfeld. It is clear that he was engaging in “Black Hat SEO” techniques – and did not even think to have those authorized to try and create such manipulation, think to NOT send a request to the person who he has taken such painstaking measures to vilify?

The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). The definition of hypocrite is a   person who pretends to have virtues,             principles, etc., that he or she does not actually possess, especially a             person whose actions belie stated beliefs. As such, Mr. Greenfeld had such a strong stance on my situation, but has anyone yet called him out on deliberately employing a company to engage in link manipulation?  While also not having the foresight to inform them to NOT send such a request to me just weeks after he boldly critizes me?


I also found this to be extremely relevant:
https://asshatlawyers.wordpress.com/tag/mark-w-bennett/. Blackhat SEO techniques involve those engaged in link schemes, link networks, etc. What I found, after researching all of the bloggers who attacked me, is they all have created their own blogs, websites, etc. – and taken extreme measures to link them altogether to give them greater weight with the Google algorithm.


Hypocrits?  Cynics?
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Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

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