If you’re looking for a new way to think about your PR approach
to your crowdfunding campaign, TurnKey PR is the answer for you. Crowdfunders agree that it is the best
way to get real PR coverage for your crowdfunding project on Indiegogo or
Kickstarter. But if you are looking for a standard press release you have come
to the wrong place. The spiritual level of TurnKey PR is as high as it is
because of their expertise. You will get data-driven results, 100 percent
focused on the PR campaign that is customized to your specific crowdfunding goals.
When it comes to getting tremendous amounts of PR
attention for your crowdfunding campaign, the TurnKey Team rises above other
approaches. Our clients have has their successes documented in a number of
media, including blogs, magazines, and major newspapers. Their success is proof
of the TurnKey PR approach to PR. From start to finish, your crowdfunding
campaign is managed by one of our expert TurnKey PR team members who applies
our proven PR methodology.
Consider everything you know and have learned about the
traditional ways of approaching public relations – press releases, publicity
campaigns, and the like. Now forget it all!
That’s right. Forget all that you have hard about the
traditional PR Industry, what your friend told you, or the advice you got from
some random PR service. Definitely forget the advice you found on the result of
a blog post you Googled.
Our starting point is to reveal the layers underneath
traditional PR and the press release. Our goal is to, after breaking it down,
to focus on how we can deliver better results, in less time, at less cost.
If you are ready to look at a PR campaign method that is
totally new, completely data-driven, result oriented, and effective, then
follow along with us. We are going to let you see how PR can be done using the
TurnKeyPR Way. If it seems we are making the matter more complicated, we are
not. What we are trying to do is to get the best possible result for you and
all of our crowdfunding clients.
Our philosophy is basic, simple, and created to get results.
Unless you have a company the size of Microsoft, Google,
Apple, or the like, traditional press releases simply are no longer effective.
Crowdfunding campaigns need a new and different approach if it is going to get
the media’s attention. If you are getting offers from a PR service that wants
to feed you a new variation on the traditional press release, you should keep
your money because they do not work.
Why? Because the traditional press release takes the
approach that we call “It is all about me!” Huge, established companies have
already captured the media’s attention and can use the more traditional forms
of PR.
PR sometimes is just not about you.
Using a press release in the “It is all about me!”
approach presumes people and businesses will drop everything to hear what you
have to say. There is a reason it is called a press “release.” The presumption
is that you have something so important, so world changing, that it has been
kept a secret and its knowledge is now being “released” to the public.
Unfortunately, your crowdfunding campaign does not fall into the same category
as these established companies, even if your campaign and product or service is
truly awesome. (The good news is that to avoid getting swept under by the sea
of megacompany press releases you need to get creative. And that is where
TurnKey PR is ready to help.)
If you look when President Obama steps out into the White
House rose garden to conduct a press conference, the media surrounds him and
asks “What do you have to tell us today, Mr. President?” Your crowdfunding
campaigns are similar to this in that you are announcing some fantastic news
that the world is waiting for. “Come and join us!” is your message. But it’s
going to take you a lot more to get the word out. That’s where Turn Key PR
comes in to help.
Unfortunately, you do not have the media’s attention like
President Obama does, so the chances of your campaign getting similar attention
from the media is remote. The truth is, creating and releasing a press release
can actually slow your crowdfunding campaign down because it wastes valuable
time and resources going down a road to nowhere.
Let TurnKey PR manage your PR time and resources to get the most
from your crowdfunding campaign. Sign up today at https://TurnKeyPR.com
For even faster service, call their PR specialists at
(800) 557-4094
0 comments:
Post a Comment